FOR IMMEDIATE RELEASE
Octopus and Reignwood signed MOU to form strategic partnership and exclusive distribution for VOSS Water
Singapore, 20 February 2019- Singapore’s Octopus Group and China’s Reignwood Group have signed a Memorandum of Understanding (MOU) yesterday, 19 February 2019, to combine resources and efforts as strategic partners, to drive business growth through sharing of business networks, local domain knowledge, route-to-market sales channels and funding sources.
The MOU was signed by Dato Elaine Teh, Executive Chairman of Octopus Group and Ms Yasmin Lu, President of Reignwood FMCG Group, on the sidelines of the the China-Singapore Cultural Exchange Event “A Cultural Feast of Calligraphy, Tea Culture and Silk Road Photography” hosted by Chinese Culture Promotion Society, China Tourism Industry Development Association and Reignwood Culture Foundation, held at Reignwood Hamilton Scotts.
Under the MOU, the companies agree to set up VOSS Water SEA and Reignwood Octopus Spirits Company, which will be owned by both parties, to manufacture, produce, market and distribute VOSS Water in Southeast Asia, as well as the production, bottling, importation, marketing and distribution of alcoholic products in China.
Dr. Chanchai Ruayrungruang, Founder and Chairman of Reignwood Group said, “Octopus Group is the leader in the import, distribution and marketing of beverages in Southeast Asia. Through this partnership, it enables Reignwood to tap on their resources and expertise to jointly enter the Southeast Asia market through their platform and network.”
Dato Elaine Teh, Executive Chairman of Octopus Group added, “This joint venture with Reignwood Group will aid in our goal to become a full-fledged beverage company and strengthen our position as the market leader. We are happy to have this valuable opportunity to represent an established brand and bring the full product range into Southeast Asia.”
VOSS Water is the vision of Ole Christian Sandberg and Christopher Harlem, who grew up in Oslo, Norway, a small country with a pristine environment and rich natural resources that boasts some of the finest, most pure water sources in the world. VOSS bottled water comes from an artesian source in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, VOSS water lies under layers of rock and sand, which create a natural filter, protecting it from the air and other pollutants.
The extraordinary VOSS purity is matched by its breathtaking bottle design, which uniquely conveys the distinction of the water within. Now an icon, VOSS is celebrated globally in almost 50 countries, in a variety of sizes with unique and universal appeal.
Tailored for different consumption occasions, VOSS Still water is available in glass and high grade PET plastic. The VOSS Sparkling range, including Flavoured Sparkling, is available in glass. VOSS Flavoured Sparkling comes in three unique and refreshing flavour combinations – Lemon Cucumber, Tangerine Lemongrass and Lime Mint, each of which contain zero calories and no sugar or artificial sweeteners. The Flavoured Sparkling range is currently available in the U.K., U.S. and Australia.
For media queries, please contact: Ms Ina Se Head of Marketing & Communications Octopus Global Hldgs Pte Ltd Email: PR@octopusgroup.com.sg
About Octopus Group
Octopus Group is a dynamic family of companies specialising in the import, distribution and marketing of beverages in South East Asia. Our portfolio represents an wide-range of local and international brands with well-known provenance, heritage and history that resonate with all trade and consumer sectors.
Established since 2002, Octopus Group holds a full spectrum of services supporting the steady growth of our business, including world-class logistics and warehousing, extensive infrastructure, sales and marketing expertise, wholesaler management, brand management and activation.
About Reignwood Group
Reignwood Group is founded in 1984, and now it evolves to be a diversified and multinational conglomerate based in China, focusing on industries including fast moving consumer goods, green and healthy industry, general aviation, landmark buildings and real estate, resource and energy and culture & sports. It has more than 100 subsidiaries and offices in Asia, Europe and North America. With its leading global development strategy and sustainable development concept, Reignwood Group has established its image as an open, friendly and influential international enterprise and is hailed as a role model for Chinese enterprises going global. Over the past 30 years, Reignwood Group has reached a total sales value of over 100 billion yuan and provided tens of thousands of jobs.
It invested over hundreds of millions of RMB in targeted poverty alleviation, earthquake relief, green and environmental protection programs and other public welfare and philanthropy programs.
In 2015, Reignwood FMCG Group was established to seize new market opportunities and increase sales up to RMB50 billion with the introduction of new brands and products. Now, it offers energy drinks, mineral and coconut water, children’s juice. With over 4 million sales outlets, Reignwood Group has built the largest distribution network in China's consumer beverages market and created tens of thousands of jobs with an annual sales volume of more than RMB20 billion.