Octopus Group

Unlocking Potential for our Partners

About Us Our History Our Brands Contact Us

Our Values

A company thrives when it pleases its customers, its employees, its partners and its investors. Knowing this, our values are simple:


We care about our brands, our business and each other, creating an exciting and challenging work environment.


We’re passionate about creating and delivering outstanding value for our partners and shareholders and winning in the markets we compete.


We take pride in building long-lasting relationships, founded on trust. We treat our employees, customers and partners with fairness, honesty and respect, just as we would want them to treat us.

Our Mission

Quite simply, our mission is to build the best beverage company in Asia. To create the best routes to consumers with a fully integrated sales, marketing and logistics platform that’s cost efficient, reliable and effective in delivering our channel and brand strategies.


Supporting our core operations and strategic vision is our leadership team. Drawn from blue-chip MNCs, with a wealth of international and local experience, each member of our leadership team brings unparalleled expertise to the Octopus Group.

Dato Elaine Teh

Dato' Elaine Teh


Founding partner, Octopus Group

Matthew Ruscoe

Matthew Ruscoe

Managing Director, Octopus Group

Previously Regional Sales Director Kerry and Sales Director Carlsberg

Our Businesses

ODN Info
Luen Heng F&B Info
Contact Us