Octopus Group

Unlocking Potential for our Partners

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Our Values

A company thrives when it pleases its customers, its employees, its partners and its investors. Knowing this, our values are simple:


We care about our brands, our business and each other, creating an exciting and challenging work environment.


We’re passionate about winning in markets. And about creating and delivering outstanding value for our partners and shareholders.


We take pride in building long-lasting relationships, founded on trust. We treat our employees, customers and partners with fairness, honesty and respect, just as we would want them to treat us.

Our Mission

Quite simply, our mission is to build the best beverage company in Asia. To create the best routes to consumers with a fully integrated sales, marketing and logistics platform that’s cost efficient, reliable and effective in delivering our channel and brand strategies.


Supporting our core operations and strategic vision is our leadership team. Drawn from blue-chip MNCs, with a wealth of international and local experience, each member of our leadership team brings unparalleled expertise to the Octopus Group.

Dato Elaine Teh

Dato' Elaine Teh


Founding partner Octopus Group

Mark Barnard

Mark Barnard

Chief Executive Officer

Previously SVP Unilever and Global Chief Commercial Officer Diageo

Daniel Schwalb

Daniel Schwalb

Chief Operating Officer

Previously GM Red Bull Singapore, and Commercial Director Siam Winery

Hui Chee Lim

Hui Chee Lim

Chief Financial Officer

Previously Temasek Holdings, PricewaterhouseCoopers, CFO SGX listed companies

Our Businesses

SingBev Info
Luen Heng F&B Info
Liquorland Info
ODN Info
Cellarbration Info
Whisky World Info

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