Unlocking Potential for our Partners

Octopus Group is an entrepreneurial, dynamic family of companies specialising in the import, distribution and marketing of beverages in South East Asia. Our extensive portfolio represents local and international brands that have a well-known provenance, heritage and history and resonate with all trade and consumer sectors - from high-end cocktail bars to local hawker centres.

Established in 2002, we’re a fully independent group, which allows us to respond with innovation and agility to an ever changing market. As a result, the business continues to grow at pace, spanning a full spectrum of services: world class logistics and warehousing, outstanding infrastructure, sales and marketing expertise, wholesaler management, brand management and activation.

Our business strategy rests on three core pillars: growth, efficiency and sustainability. We’re focused on delivering growth for our company and our partners. We do this through effective use of resources, plus investment in our infrastructure, allowing us to grow with the highest levels of efficiency. We’re also committed to entering into sustainable growth partnerships and to implementing solutions for a sustainable planet.

In short, through long-term relationships. we’re all about unlocking potential for our partners.

Through Singapore Beverages Pte. Ltd (SingBev) we provide brand and route-to-consumer management for some of the world’s largest alcohol brands and brand owners. We know, thanks to our many years of experience, that when building a successful beverage brand, a solid foundation and infrastructure are essential factors.

So, leveraging the Octopus Group infrastructure and resources, we offer a combination of back office efficiency and shared resources across Singapore’s On and Off-trade sales channels. Furthermore, brand partners reap the benefits of a highly experienced and expert team across all routes-to-market, providing a full range of services from brand planning, sales and social-media through to in-outlet visibility, training, events and promotions.

In short, we have the relationships, experience and logistical capacity to give our extensive portfolio of beers, wines, spirits and mixers the opportunity to be sold by every customer and enjoyed by our consumers in Singapore.

Through our partnership with Luen Heng F&B Sdn Bhd, we are the largest portfolio distributor of beer, wine and spirits across Malaysia. Luen Heng, a family owned company which started in 1956, offers brand principles the opportunity to distribute, market and build their brands across the entire Malaysian peninsula.

Distributing a hand-picked portfolio of international and local brands, Octopus Distribution Networks is the leading supplier for both alcoholic and non-alcoholic beverages in Singapore. Leveraging on the Octopus Group's infrastructure and shared supply chain resources, we offer a combination of back office efficiency together with an experienced & dedicated team servicing wholesalers, traders and on & off-trade sales channels. Our experience in retail, wholesale, distribution and brand building ensures we know the market end-to-end and can deliver the most effective support to our partners.

CAPE EXIM is a specialised business unit dedicated to the management of products in the often fragmented and complex duty-free channels around South East Asia.

By utilising Octopus Group's well-established infrastructure, CAPE benefits from efficient logistics, agile operations and expert support enabling it to survive and thrive in this fluid and fast-paced environment.