Unlocking Potential for our Partners

Octopus Group is an entrepreneurial, dynamic family of companies specialising in the import, distribution and marketing of beverages in South East Asia. Our extensive portfolio represents local and international brands that have a well-known provenance, heritage and history and resonate with all trade and consumer sectors - from high-end cocktail bars to local hawker centres.

Established in 2002, we’re a fully independent group, which allows us to respond with innovation and agility to an ever changing market. As a result, the business continues to grow at pace, spanning a full spectrum of services: world class logistics and warehousing, outstanding infrastructure, sales and marketing expertise, wholesaler management, brand management and activation.

Our business strategy rests on three core pillars: growth, efficiency and sustainability. We’re focused on delivering growth for our company and our partners. We do this through effective use of resources, plus investment in our infrastructure, allowing us to grow with the highest levels of efficiency. We’re also committed to entering into sustainable growth partnerships and to implementing solutions for a sustainable planet.

In short, through long-term relationships. we’re all about unlocking potential for our partners.

Through Singapore Beverages Pte. Ltd (SingBev) we provide brand and route-to-consumer management for some of the world’s largest alcohol brands and brand owners. We know, thanks to our many years of experience, that when building a successful beverage brand, a solid foundation and infrastructure are essential factors.

So, leveraging the Octopus Group infrastructure and resources, we offer a combination of back office efficiency and shared resources across Singapore’s On and Off-trade sales channels. Furthermore, brand partners reap the benefits of a highly experienced and expert team, providing a full range of services from brand planning, sales and social-media through to in-outlet visibility, training, events and promotions.

In short, we have the relationships, experience and logistical capacity to give our extensive portfolio of wines and spirits the opportunity to be sold by every customer and enjoyed by our consumers in Singapore.

Through our partnership with Luen Heng F&B Sdn Bhd, we are the largest portfolio distributor of beer, wine and spirits across Malaysia. Luen Heng, a family owned company which started in 1956, offers brand principles the opportunity to distribute, market and build their brands across the entire Malaysian peninsula.

Distributing our hand-picked portfolio of international and local brands, we have Liquorland, our full-service, region-wide wholesaler distribution centre.

With an experienced and dedicated staff servicing wholesalers, traders and independent on- and off-premise outlets, Liquorland has become the largest wholesaler in the region in just 5 years, its fast growth and dynamic performance opening up a whole host of business opportunities for our partners and investors.

Founded in 2011 to focus on unlocking the full potential of popular beers and cider combined with positive consumer experiences, Okeanos is the official specialist distributor of Carlsberg, Kronenbourg 1664, Somersby and Corona Extra in Singapore.

Supplying the majority of on-premise outlets in Singapore, Okeanos has leveraged our strong distribution networks and long-standing relationships in the entertainment industry to grow the Carlsberg franchise across service retailers, pubs, bars and nightclubs and become the largest on-trade distributor of Carlsberg products across the nation.

Since its launch in 2012, Cellarbration has been the online and retail destination for the largest selection of wine, beer, and spirits in Singapore and South East Asia region and has achieved remarkable growth in these markets. With over 40 retail locations and a high online profile, Cellarbration has become the leading player in the fast-growing private liquor consumption sector - thanks in no small part to a business model combining great value and dependable, personal service with knowledgeable and friendly staff.

CAPE EXIM is a specialised business unit dedicated to the management of products in the often fragmented and complex duty-free channels around South East Asia.

By utilising Octopus Group's well-established infrastructure, CAPE benefits from efficient logistics, agile operations and expert support enabling it to survive and thrive in this fluid and fast-paced environment.

We are custodians of cool & fun beverages for Millennials in Asia through our Pan-Asian network

Through Refresh Asia, the Non-Alcoholic Beverage division of the Octopus Group, we offer marketing and distribution solutions across the region to our brand principles.

Providing Brand Management, Market Planning and Execution Standards and Measurement we drive opportunities at scale for our partners. From the world’s largest brand owners to the newest and most innovative drinks, we have created a robust portfolio of “good for you” beverages , bringing an exciting range of tastes and flavours to our target consumers